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Best Face Forward Foundation SPF 15
Normal | Oily | Combination Skin
Practically weightless, fluid texture perfects your skin without a hint of shine
In-part titanium dioxide UVA/UVB sunscreen protects against the aging effects of the sun
Sets to a long-wearing, oil-absorbing matte finish
Provides buildable, light to medium coverage—ideal for enhancing, not masking, your natural skin tone
Blends easily and smoothly
100% fragrance-free
View the research and studies showing the benefits of using this foundation with sunscreen here
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Best Bisque
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Best Linen
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Best Champagne Beige
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Best Natural Buff
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วิธีใช้ ใช้เป็นรองพื้นปกติทั่วไป เกลี่ยเบาๆให้ทั่วด้วยนิ้วมือ หรือใช้ฟองน้ำช่วยได้
Active Ingredients: Titanium Dioxide* 8.24%; Octinoxate (Ethylhexyl Methoxycinnamate) 4.55%
Inactive Ingredients: Water, Cyclopentasiloxane, Dimethicone (silicone slip agents), C12-15 Alkyl Benzoate (thickener/fatty acid), Nylon-12 (absorbent), Glycerin (skin-identical ingredient), Polyethylene (thickener/opacifying agent), Dimethicone/PEG-10/15 Crosspolymer (silicone polymer), PEG/PPG-20/15 Dimethicone (emulsifier), PEG-8 (thickener), Aluminum Starch Octenylsuccinate (powdery thickening agent), Propylene Carbonate (solvent), Disteardimonium Hectorite, Polyhydroxystearic Acid (suspending agents), Aluminum Stearate (thickener), Alumina (absorbent), Butylene Glycol (slip agent), Polymethylsilsesquioxane (opacifying agent), Polymethyl Methacrylate (film-forming agent), Sodium Chloride (binding agent), Triethoxycaprylylsilane (silicone-based emulsifier), Benzoic Acid, Chlorphenesin, Sorbic Acid, Phenoxyethanol (all preservatives), Iron Oxides (mineral pigment)
Directions: Apply to clean skin with a makeup sponge or your fingertips.
Dab foundation over the central of the face, and blend downward using short, smooth strokes. Layer as needed to build desired coverage and then smooth out any excess product with a makeup sponge.
Two or more shades may be blended to create a custom color if needed. However, the existing single shades are designed to work for a broad range of skin types (except very dark skin tones).

Product Rating: (103 reviews)
A Favorite for Years
I've used the "Best Natural Buff" Best Face Forward Foundation for years now. The color is perfect for my very fair skin with red undertones. It evens my complexion out and lasts for as long as I've needed to wear it (which on moving day and when traveling to Egypt and other places has made for very long days). It's also easy to make sure there are no tell tale foundation lines because of the texture and the color fit. Thank you!
—Kari
perfect !!
This is awesome for people with pink toned skin, like me. Others are yellow or too heavy or both. This is so light it feels like I'm not wearing makeup. Not for those who want to hide behind a mask of makeup.
—Lyndell
surprisingly good
For everyday wear I use Clinique Super City Block at 40 SPF mixed with Benzoyl Peroxide lotion, for extremely fair, breakout-prone skin. I also often use Perfekt foundation, which provides feather light coverage but is prohibitively expensive. I got this as a sample when buying Paula's gel eyeliners (they are great for eyeliner noobs). Anyway, I decided to throw them in my train case and ended up bringing them to an out of town outdoor wedding. I was photograph-friendly all day, well into the late evening! This is just unusually smooth wearing foundation, with the ability to absorb plenty of oil without breaking up.
—Trish
Great product
Love this foundation!
—voco
Great Foundation!
I've been happily using mineral makeup for years. I tried a sample of this foundation in linen and was surprised to find that it wasn't heavy at all on my skin. The color match is perfect, and it keeps the shine away on my oily skin better than the minerals did. I love the radiant yet matte finish. I never thought I'd be back to liquid makeup, but this is a winner!
—Leah
frustrating
I go back and forth on this stuff. I adore the formula, blendability, finish, packaging, and light coverage- pretty much everything about it. What I can't decide on is the shade. I have very pale skin. Sometimes I feel like Best Bisque works (the coverage is light enough that the color difference isn't too obvious), but then I second-guess, and feel like it's too beige and that everyone can notice. I hear there's a Resist foundation coming out, so I'll take this opportunity to implore Paula to provide a truly fair shade- one I can feel confident wearing! Customer Care Response: Thank you for your review. Since the new Resist foundation will not contain sunscreen we will be able to offer a very fair shade which hopefully should work well for you. We don't have too many details on it just yet but we will certainly pass along your comments to Paula and her Product Development Team. In the meantime feel free to check out Beautypedia for Paula's reviews on the best foundations which offer a broader range of shades that you may consider. Please contact customer care with any questions, we are happy to help!
—Lolly
Excellent Product
This is a fantastic product for light seamless coverage. I have never before tried a foundation that you truly cannot tell that any makeup is being used. It smooths out skin tone fabulously. The caveat, I would say is, if you are looking for heavy coverage this is not it. For myself I love the subtle coverage of this product.
—Sarah
Oh! wonderful
The coverage is light. the texture is lovely. I agree with the description that this product enhances your complexion rather than "masking" it. I also agree that it is best for combination skin (in summer time). Although it comes in 4 shades, I find my perfect match. It would deserve 5 stars if it has higher SPF - well... I know, spf 15 is enough... but higher spf makes me feel safer. oh, Paula, can you raise the spf of this almost perfect product? having this all said, a product with spf 15 will urge me to reapply it after a few hours - this may be even better for my skin, right?
—Y.K.
very elegant
Once I figured out how to aplly this (squeeze a GIANT blob on a sponge) I was hooked. I thought the color selection would be too limiting, but my natural color shines through. The coverage is so natural and subtle, and evens out my skin tone without looking like a big face of makeup. It blends so easily- I'm done in five seconds. I hope Paula keeps this product around!
—Nancy C.
changed my mind
I didn't like this at first (too sheer, not pale enough), but now I use it as a sort of tinted primer/SPF base for other makeup, and it's really great. Keeps shine down, fresh-looking, keeps makeup in place even on HOT summer days. Once I started thinking about it as a tinted primer (with SPF, yay!) instead of a foundation, I appreciate it more and more.
—Francie
Best Foundation Ever!
The only foundation I have ever found that is a perfect match to my fair skin- no pink undertones or masklike look anymore. I was skeptical at first, thinking nothing would cover my splotchy skin, but it really works. Thank you, Paula.
—Hannah
Great foundation
I received a couple of samples of this foundation and some women at worked asked what I had done to my face! They thought I had some sort of a peel or treatment done. This foundation makes my face look really smooth and younger looking. The only problem is coverage, which is barely there. The good news is that you can layer this product and it will blend easily and not look overdone. I suppose it helps with sunscreen anyway. Customer Care Response: We are delighted to hear that you are experiencing such good results with this product. For more coverage consider coupling this product with our Soft Cream Concealer: http://www.paulaschoice.com/product/soft-cream-concealer/Complexion
—Maja
Deeper shades please!
I just put on the sample I ordered in Buff and my husband says it's the most natural-looking foundation I've tried yet, and I've gone through lots this past month. Even the Stilla foundations are too peachy for my olive skin. My only disappointment is Buff is almost too light in color for me. Even with dedicated sunscreen use,I will get about two shades darker this summer so Buff will have to be my winter shade.
—Laura
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